Meet The Owners

Devin & Daisha McKenzie

Together we have a combined 35 years of experience in sales, customer service, business ownership, management & marketing, information technology and more. Our experiences have landed us jobs across the Midwest Region of the United States. We have held positions at Ford Motor Company, Puffer Reds, Sneaker Villa, White House Black Market, Detroit Is The New Black, Verizon Wireless and The Auto Club Group.

We began by building our own businesses, Trinkets and Such & Fearless Rebels Lifestyle Brand. Trinkets and Such is a gift shop focused on the principles of quality, style and service with hand stamped jewelry and a collection of curated items. Fearless Rebels Lifestyle Brand is a streetwear clothing company providing high-end comfort streetwear for men and women. We recognized a void in the marketplace as we began looking for opportunities that would help us grow and bring awareness to our businesses. 

We decided to take the skills we have acquired over the years and help others in the areas we feel are most important to small business success. We are bringing small businesses into the marketplace by providing a premier retail space to house and sell their products. By Popular Demand The Collective is now your go to small business retail shop.

Shop local… Shop Detroit… Shop By Popular Demand The Collective.